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Grinding It Out: The Making of McDonald's, by Ray Kroc
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Review
“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it.†―Tom Robbins, Esquire magazine“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.†―West Coast Review of Books“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!†―Philadelphia Sunday Bulletin
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About the Author
Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
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Product details
Mass Market Paperback: 256 pages
Publisher: St. Martin's Paperbacks; Reissue edition (April 15, 1992)
Language: English
ISBN-10: 0312929870
ISBN-13: 978-0312929879
Product Dimensions:
4.3 x 0.7 x 6.8 inches
Shipping Weight: 4.2 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
228 customer reviews
Amazon Best Sellers Rank:
#310,940 in Books (See Top 100 in Books)
I devoured this thing in a single day; it's easily written, in a folksy English - something that I found interesting as a small trip back to the '80s (though arguly to even before that as he grew up in the Great Depression).I found this book immensely interesting for two main points: 1) to get an inside view of what McDonald's thinks of McDonald's - especially with the largely negative view I would say the public has for this food chain; and 2) given that it's an autobiography - to see the first hand account of one of our greater rags to riches stories and the man who really did create a new industry.It's a fast paced story told marvelously - and I never found myself bored or skipping pages...until at least the very end when he went into detail regarding his time with the baseball team.It will be interesting having read this, to compare against the story that will be told in the upcoming film 'The Founders', the John Lee Hancock film about the founding of McDonald's. I wish there was a more updated and more unbiased look into this story, as I'm sure that a book written 30 years after the fact (and by the founder no less) would be subject to some factual nuances.But in the end, I found it quite inspiring to look into his life - to learn and understand how he really did have to 'grind it out' to even get to the point of understanding the future surrounding the McDonald's brothers' premise.
After watching The Founder I had to read it. I did, I loved it and wished there was more but there isn't. Its a short book thats Ray Kroc's version of his life so its very sanitized. You see very little warts here.In reality he jacked alot of people and supposedly made tons of enemies, much of it due to his alcoholism; but none of that is ever mentioned. Thats the bad part.But the good is getting to peak into the mind of a bonafide visionary. A true business genius. If your interested in the mechanics of what makes you successful as a businessman you will really enjoy this book. I would have given it a 5 star if it just had a little more detail. Gets a little borong towards the end when he told his story and then had no gas left in the tank but all in all if you saw the movie you will really enjoy the book.
Very interesting book, pretty much all the way to the end. I haven't yet seen the movie that is inspired from the book, but I'm sure if you love one than you'll surely appreciate the other. The best part about it is that the late Ray Kroc himself wrote this thing. It's very insightful to the start of the company (it was a rough beginning), following the many openings to cities all across the country, as well as throughout the world. He describes greatly his successes as well as his failures. I recommend this for a read.
Ray Kroc was a piano player and a paper-cup sales men in the 1930s and 1940s. In the mid 1950s, he started the McDonald's Corporation. Although he was in his early 50s when he founded McDonald's, he often replied to people commenting on his overnight success in saying: "I was just like showbusiness personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night."Ray Kroc saw the value of a lean operation when he was selling milk shake mixer to the McDonald brothers hamburger store. It was the first McDonald's and he offered them the idea of franchising their store. Since all they wanted was to retire, the gave the right to franchise McDonald's store to Ray Kroc and he would charge the franchisee 1.9% of sales of which 0.4% would go to the McDonalds brothers. This sparked the true beginning of the McDonald's corporation.Growing the McDonald's Corporation into an international fast food chain wasn't an easy journey. What is striking about Kroc is the amount of credit he gives to his team and employees. The focus of the organization's success is credited to the people running it as well as the franchisees - the store operators. One of the more memorable lines from the books is: "if he [the store operator] doesn't make money, I'm in a peck of trouble...but I'll be right out there helping him and doing all I can to make sure he makes money. As long as I do that, I'll do just fine." This is basically the McDonald's mantra in the mid 1960s and early 1970s.The most interesting aspect of McDonald's growth is their spirit of being pioneers. They always looked for ways to do things better and more efficiently. They also made sure that their suppliers prospered and grew with them. To accomplish this, they merged their aim to develop better ways to transport meat and potatoes, for example, with a promise to stick with the suppliers that helped them do just that. They made it clear - as a strategy - that they would never become their own suppliers. The company focused on what it does best, selling burgers and fries.Letting go of the control is probably the hardest thing Kroc ever did. Although he had a hand picked successor. He didn't completely let go. Rather, the transformation phase to the next generation and the generation thereafter happened slowly and gradually. Nevertheless, Kroc never left the organization. He always had a role in developing new products and menu items and designing new stores.I gave it four stars for being too brief in discussing major story points of the creation of McDonald's.
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